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Six months of Haavn: what we learned

Six months of Haavn: what we learned
Author

Mary Hurd

Date

October 3, 2025

It's been six months of Haavn. That's 156 action items tracked, 152+ meetings run, 10 client projects kicked off, and our first retainer. It's been both exhilarating and humbling. Kind of like AI.

Over the last six months, we've partnered with teams to explore how AI can enhance their products, streamline their processes, and strengthen their strategies.

What we learned

Discovery isn't optional. AI is vast and complex. It's hard to know where to begin. We start by building a shared understanding of what AI can and can't do. From there, we map workflows, identify real needs, and pinpoint a few high-leverage tasks to pilot. Then test, measure, and scale what works.

Beyond the hype, people are building amazing things. Some of the most exciting work is being shaped by quiet doers and experimental thinkers. We're lucky to collaborate with brilliant partners like Martian Engineering and Johannes Aule, part of our network of AI specialists, who allow us to bring in deep expertise when needed.

There's no playbook for this. We're building an AI-first company from the ground up. This has meant a lot of experimentation and designing new ways of working, rather than inheriting old ones.

What's next

We're building a business intelligence system for a client in a highly regulated industry, something that could shift how big decisions get made.

On workshops and strategy, we're designing a sprint for a startup rethinking their offering with AI. They have loads of valuable data. The question is how best to harness it.

On stages, after moderating SXSW London's AI track, Mary will appear again at Web Summit. We'll also be supporting sessions across health tech, private equity, and fine jewelry, from Half Moon Bay to Lisbon.

To everyone who joined a meeting, trusted us with a workshop, or shared a word of encouragement: thank you. And if you're serious about integrating AI into your business, say hi. Be part of our one-year recap.

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